Our Story



Since the very beginning, we’ve only had one mission, which was to create a brand that encourages women to embrace their very best selves. In a world that pushes everyone to be someone else, we set out to create a brand that focused on letting women know that beauty isn't a size, its a mentality.

With high-end quality and comfort, every product is designed to form to your body as you take on life’s daily challenges from the toughest exercises, to running every day errands.

The word “Elect” biblically means to be highly favored and chosen, and that’s the kind of women this brand is for!